Let’s have an honest chat about something that keeps coming up.

“I don’t have time.”

You’ve said it. I’ve said it. We’ve all said it.

No time for the challenges.
No time for the rucks.
No time for the group chat.
No time for the reading.

But here’s the thing – it’s not just an excuse. It’s worse than that. It’s a lie you’re telling yourself. And it’s doing more damage than you think.

The Problem With Statements

When you say “I don’t have time,” you’re not just making an excuse. You’re making a statement. A full stop. End of story.

And your brain? Your brain loves that. Because statements don’t need solving. They don’t need fixing. They’re just… done.

But try this instead:
“How can I make time for this?”
“Where could I find 30 minutes in my day?”
“What could I do less of to do more of this?”

Now your brain has something to work with. Now it’s got a problem to solve.

Let’s Get Real About Time

You’ve got time to:

• Scroll Instagram while having a shit
• Watch three episodes back-to-back on Netflix
• Spend an hour on TikTok before bed
• Check Facebook forty times a day

The Truth About Priority

Let’s be brutally honest here:
When you say “I don’t have time” what you really mean is “This isn’t a priority.”

And that’s fine – if you’re being honest about it.

But don’t pretend you’re too busy when you’ve just spent:

• 45 minutes watching YouTube shorts
• 2 hours “catching up” on social
• Another evening down the pub
• Half your day responding to notifications

Again, no judgment. But let’s call it what it is.

The 168-Hour Truth

Here’s some basic maths:

• There are 168 hours in a week
• You sleep for about 56 of them
• Work takes up about 40
• That leaves you 72 hours

72 hours.
That’s 4,320 minutes.
Every single week.

And you’re telling me you can’t find:

• 20 minutes to read?
• 30 minutes for a challenge?
• Time to jump in the group chat?
• A Sunday morning for a ruck?

Changing The Question

Instead of saying “I don’t have time”, ask yourself:
“What am I currently spending time on that isn’t serving me?”
“How could I stack this with something I already do?”
“What would I need to shift to make this happen?”

Give your brain a problem to solve, and watch what happens.

Small Shifts, Big Changes

You could:

• Read while commuting instead of scrolling
• Jump in the group chat while having your morning coffee
• Do the daily challenge right after you wake up
• Listen to our book club picks while walking

It’s not about having time.
It’s about making time.
It’s about choosing what matters.

The Real Question

Ask yourself:
In five years, will you be glad you spent all that time scrolling?
Or will you wish you’d invested it in getting stronger?
In building real connections?
In doing the work?

Here’s The Thing

Time isn’t something you find.
It’s something you create.
Something you choose.
Something you prioritize.

And right now, you’re choosing:

• Comfort over growth
• Distraction over direction
• Excuses over action

Your Move

Next time you catch yourself saying “I don’t have time”, stop.

Change the statement to a question:
“How can I make time for this?”

Then watch as your brain starts solving the problem instead of accepting the excuse.

Because here’s what’s true:
Time isn’t the problem.
Your priorities are.

Sort those out, and watch how much time you suddenly “find”.

Ready to stop lying to yourself about time? We’re here when you choose to make it happen.